Jul 6 2010

Google Looks at Long Tail Keywords Differently now

People are becoming smarter and smarter when they search online now. Instead of weeding through the search results when performing searches, a more detailed combination of keywords are being entered into their search fields. These are known as long tail keywords and since May 2010, Google is looking at these differently.

An example of a long tail keyword search:

The average person searching at the research phase will use a competitive generic keyword such as “party dress”. Not long after searching and seeing some high prices they will modify their search to something like “cheap party dress.” Now we are already into long tail keyword territory but it can go further. As the search deepens the searcher realizes that pink is the trendy colour at the moment, or pink is what she fancies wearing on her next night out, so then she is using the long tail keyword “cheap pink party dress.”

If you’re interested, read more about it in an article entitled, ‘The Importance Of Long Tail Keywords Since The Last Google Algorithm Update from Site Pro News.

Chris J. Politzki

Studio 119 Degrees Web Design & Development Studio

Posted via email from Chris J Politzki’s Posterous

Jun 25 2010

To Buy Links or Not to Buy Links, That is the Question…

Leave it up to SeoMoz to tackle this subject… Always enjoy their White Board Friday Sessions and this week doesn’t fail to impress, yet again! Nice work guys!

Posted via email from Chris J Politzki’s Posterous

May 21 2010

Google Pac-Man Feature


Google Pac-Man Feature shown on May 21st, 2010

Everybody Catch the Google Pac-Man Feature Today?

If you didn’t, it’s up for another 48 hours to commemorate the anniversary of the game 30 years ago in Japan. Make sure you don’t just breeze past the initial Google Search screen, which usually updates with a doodle version of the original logo from time to time depending on the holiday, time of year and so forth. Instead, click on the insert coin and play a game of Pac-Man courtesy of Google!

Make sure to share with all you friends and family before this feature is taken down!

Chris J. Politzki

Studio 119 Degrees Web Design & Development Studio

Oct 19 2009

Twitter For Beginners – Useful Steps

Signed Up and Not Sure What to Do Now?

I recently posted something of an introduction to Twitter. In it, I introduced people to Twitter and asked a few questions to the SEO community. I still think people are struggling with where to start when they sign up though. I constantly get questions from friends and family on what Twitter is really about. It’s all about joining the ‘real-time conversation’ on any and everything that interests you. Such a vast collection of information may intimidate many people and I think this is why I’m asked the same question over and over, “What can I do with Twitter, what is it good for?”

Let’s Take a Look at Some of the Things You Can Do With Twitter

Try finding friends you already know first of all. There’s a great built-in tool that’s in Twitter called, Find Friends on Other Networks tool. If you have a AOL, Yahoo!, or Gmail account, Twitter can scan your contacts list and see if anyone you know is on Twitter that
you haven’t yet started following.

See a screenshot below:

There’s also an application online that helps you find who’s tweeting. It’s called Tweepz. There’s another one called Twellow and they both are very similar to a Yellow Pages site for Twitter. With either one, you can type in a topic you’re interested in and see who’s tweeting about that subject in your area and beyond.

The Tweepz.com search feature with 'SEO Denver' search entered.

The Twellow.com search feature shown above.

Yet another method of finding friends on Twitter is through Facebook. The Twitter Facebook App can inform you of which one of your friends is on Twitter and which ones aren’t.

Another great and often overlooked tool to find like-minded people to follow on Twitter is to use Twitter Search. See what people are saying in real time about a certain topic that interests you and begin following these people if you find their tweets interesting.

So as you can see, there are many different ways to find people to follow on Twitter. There’s also a few that I haven’t mentioned or tried yet, but feel free to do so if you so desire. These are WeFollow, Twubble and Twitterel.

This is how the Twitter for Facebook App looks like.

This is how the Twitter for Facebook App looks like.

Find Local Twitter People You Can Network With

I found Twitter great for networking. Along with all of the fore-mentioned methods of finding people, there’s a few other methods to really find worth while people to follow and possibly network with. Twitter Advanced Search allows one to limit results to a nearby location. There’s also other 3rd party apps, such as TwellowHood and Localtweeps.

Connect and Stay In Touch With People on Twitter

Now that you know how to find friends and other people who may share interests similar to yours, try downloading a free Desktop or Mobile Client. Keeping up with your ‘mentions’ and ‘direct messages’ within Twitter is somewhat cumbersome and that’s why I personally use TweetDeck. It helps you keep track of everything going on with your Twitter account even if you have multiple account to take into consideration. They’ve even built in a nice MySpace and Facebook feature to track things going on there as well.

This is how TweetDeck looks for managing Twitter, Facebook and MySpace

This is how TweetDeck looks for managing Twitter, Facebook and MySpace

Other alternatives are Seesmic, and others you can research further in a 19 Twitter Desktop Apps Compared.

People who are on mobile devices such as the iPhone or iPod Touch can check out many of the iPhone Twitter Apps. There’s also web-based Twitter clients available that make Twitter easier to use on other Mobile devices such as Mixero and PeopleBrowsr.

Learn How to use Twitter Like a Pro

Twitter Help is a great place to start. Or there’s the Twitter Support Forum. Mashable.com also has a great Guide Book for Twitter. There’s also the Twitter App Directory where you can see some of the cool things you can do with Twitter. Most of all, enjoy tweeting and make it work for you.

Chris J. Politzki
Studio 119 Degrees Web Design & Development Studio

Sep 18 2009

Newly Developed Widgets Live and Tracking Death Statistics!

SEO company and Web Design & Development studio collaborate

Our design & development studio recently completed a widget development project for a local SEO company here in Denver, Colorado. Together, we developed a strategy for creating the all-important backlinks to a Texas attorney’s web site. The group over at seOverflow here in Denver is quite a talented group of SEO gurus that assisted the Studio 119 Design & Development team with the preliminaries for creating widgets for the Jim Adler & Associates team in Houston, Texas.


The Widget for Car Accidents

What do these ‘Death Statistic Widgets’ do?

Good question! They simply track 5 different types of deaths across the United States. There’s a widget for Car Accidents, one for 18 Wheeler Accidents, one for Drunk Driving Deaths, one for Mesothelioma Deaths, and also one for Motorcycle Deaths. All five come in 3 different sizes; 300 x 250 pixels, 240 x 400 pixels, and 160 x 300 pixels. All perfectly suited to implement into your blog or web site. Each one respectively tracks the total death numbers to date for each specific type of death. Each day a new number is displayed and oftentimes these numbers are updated hourly using a javascript which deducts the current day, compares it to the national daily average of deaths and returns a total number to date for the specified year.

You can download these widgets at either of these two landing pages:

  1. The Accident Awareness site.
  2. The Jim Adler Death Statistics site.

Why create Widgets for SEO?

Yet another good question… and the answer is easy. ‘To Gain Valuable Backlinks to Your Site‘, simply put. In the SEO (Search Engine Optimization) community, we all know that if you are able to gain links back to your site you can gain some valuable exposure within the Search Engines. Strategically placing targeted keywords within your anchor text (the words that appear within the actual link on the page, for those of you who aren’t familiar with the term) also help the spiders that are crawling your site help determine what your site is about and how they should categorize it. Changing up the anchor text is also a common task. Backlinks also function as a sort of voting system in that they indicate that someone has taken the time to add a link back to your site and find your site’s content valuable.

The Death Statistic widgets have appearing on each one of them 2 and sometimes 3 backlinks. Two anchor text links and one image alt tag set on the image link. So as you can see, we’ve placed these within the actual widgets in hopes that people will implement them into their blogs and web pages to give us our precious backlinks to our site. A very unique strategy in my opinion and one that also worked well with our previously developed Dex Yellow Pages widgets.

It’s all done in the name of  ’Gaining Valuable Backlinks to Your Site‘.

Happy Widgeting everybody!

Chris J. Politzki
Studio 119 Degrees Web Design & Development Studio

Jul 17 2009

Keyword Research and Estimated Monthly Search Volume for SEO

Interesting Observations on Keyword Research

I recently was involved with a project at my internet yellow pages job that involved researching targeted keywords for proposed City Guides / City Landing Pages. We used a couple of online tools to see what the estimated search volume would be for that particular month. The data was probably from the previous month or earlier, but what was interesting was the fact that you start to discover how people are thinking when they approach the web and perform a search. Oftentimes geo indicators were included such as a city  or state name to narrow their search down a bit more. For the project’s purpose, we were focusing on how people were using these geo indicators to reveal how the content on the City Guides / Landing Pages would be created and what targeted keywords we should be using to gain more search traffic to our site.

For example, are people typing in ‘CO‘ as an abbreviation for ‘Colorado‘, or are they spelling out the entire state name? This was crucial information we needed to complete the project and know what content to implement on our proposed pages.

Tools Used for the Project

We used a few tools to determine what the estimated search volume on a particular keyword. Spacky.com was one of them, Wordtracker.com was another and a couple others I’ll mention, however, we did not use for this project. They are Grokker.com & Kartoo.com, but I’d like to hear from others if they use others as it would be useful information. I’ve been thinking that the new feature in Google Search called the ‘Wonder Wheel‘ might also be a tool to use for this type of keyword researching, but once again, wouldn’t mind hearing from others on their thoughts on this. Leave a comment below if you feel like it. :-)

A More Recent Oberservation

I was reading a blog today that started me thinking. I know, I know… you’re asking yourself whether or not I think at all, right? Never mind the wisecracks, I seriously found something today that was interesting. ;-)

In a post from Sam Niccols, titled “TechCrunch Upskirt: Why Michael Arrington Blogs about Porn“, he brings up an interesting point. During the keyword research project for my internet yellow pages gig, we kept finding terms for porn keep showing up in the monthly search volumes. Even though we weren’t looking for them, they appeared. Some of these I can’t repeat here in this blog and I know there are tools to filter these items out, but it is interesting to find out that some cleaner and more legitimate sites unrelated to porn are posting blogs optimized for porn search terms. TechCrunch, Wired, Technewsworld.com, news.cnet.com and even the NYTimes site all used porn-related content within their blog posts. Makes one wonder if these sites are trying to bring in bigger search volumes through this tactic, if you can call it that. TechCrunch alone has 2,580 blog posts indexed by Google that contain porn-related content. Sam has a great graphic which splits down the ‘Pages with Porn in Text‘ amongst these various sites. While it may draw in some extra traffic, I really don’t think it’s going to bring in the ‘right kind’ of traffic… unless you are in the porn industry? If you are making money off of your ads on your pages then I guess this would be a great method to get clicks.

An interesting find needless to say and I guess I’ll find out how much traffic I get out of it from this blog post… I just hope it’s from people who aren’t shady characters. I think it’s about time I start with Google Ads to profit off of this! :D

I’ll do a proper post on keyword research sometime, but thought this tied in well and was worth bringing up for discussion.

Chris J. Politzki
Studio 119 Degrees

Jun 5 2009

Yahoo!Answers for SEO / Marketing Your Web Site

Yahoo Answers – What is it?

Yahoo!Answers is a community for knowledge sharing Q&A (Questions and Answers). It is a form of social networking/media and involves people asking questions to the community and then people responding to these questions. To participate, one only has to have a Yahoo account and can immediately begin contributing to the site. There are other similar sites out there that do the same thing. Sites like Answers.comAllexperts.com, and Answerbag.com but Yahoo Answers seems to get the most ‘bang for the buck’ in terms of marketing your web sites in the Search Engines. Answers within Yahoo!Answers are quickly crawled by the spiders and show up high in the search result pages.

Using Yahoo Answers for Search Engine Optimization

So those of you who are new to SEO may not be aware of  ’off-page SEO‘. This, in it’s simplest terms, is a means by which you go out try to gain links pointing to your site. Links to your site act as a ‘vote‘ or ‘thumbs up‘ for your site and is well looked upon by the search engines, especially Google. Yahoo!Answers allows you to add your website in the Source box at the end of the answer you give. Although it does contain a no-follow tag, meaning the search engines won’t index the links. Another drawback is that you are not able to use anchor text to utilize the power of keywords in anchor text, but the ability to gain exposure for your site within the search engine result pages outweighs this. You are, in fact, building incremental traffic to your site and this is always a good thing to do. A great way to track this would be through watching your referral traffic either through server logs or Google Analytics and seeing when somebody is coming to your site via Yahoo!Answers.

I would suggest when signing up for answering questions to answer question which are pertinent to your web site or area of expertise. Try to choose a category within the site that you can easily return to everyday or once a week to check for new questions to answer. There is a points system in play on the site and when you answer a question, your earn 2 points. If your answer becomes the best answer, then you receive 10 points. While it may not be possible to become a so-called ‘Top Contributor‘, aiming to get a best answer will be rewarded by moving your answer up to the top of the page when somebody is also looking for the answer to the question you replied to and this is key in building traffic to your site.

I’d like to demonstrate the power of using Yahoo!Answers for SEO.

Take, for example, a recent question I answered. The question was, “How do I make a widget for my website?“.

Now go to Google and do a search for ‘How do I make a widget for my website?’ and see how high the result is for the Yahoo!Answers page is… it’s number two! Oftentimes, it’s number one in the SERPs (Search Engine Results Pages).  All this is one done with the help of SEO professionals and if you want the same to happen with your website as well, then check out these other products you may like offered by professional SEO companies to help make your website reach the very top of Google’s search engine. These pages are indexed by both Google and Yahoo and are a great tactic to build an audience to your web site or blog.

A word of advice, try mixing things up and sometimes drop a link to your site and sometimes don’t. Don’t appear like you are spamming the site and try to give a more natural appearance to the community. And most of all, enjoy yourself within the community as it will pay off in the long run.

Chris J. Politzki
Studio 119 Degrees

Apr 11 2009

Into the Twittersphere?

I recently found this hilarious clip on YouTube on Twitter and it’s effect on people and thought I’d share.


Chris J. Politzki
Studio 119 Degrees

Apr 4 2009

New to Twitter and still figuring it out?

Twitter Logo

I recently joined Twitter to see what the fuss was all about. I’m pretty sure I’m in the same boat as many of you out there when I ask, “What can I use Twitter for?”

So What is Twitter?

In a nutshell, it’s micro-blogging. You are allowed only 140 characters per post. You can add hypertext links. Anything that exceeds 140 characters will be cut off with ellipsis (…) to denote that something has been omitted.

Wikipedia describes Twitter as:

… a social networking and micro-blogging service created by then Cornell student Jack Dorsey that enables its users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to 140 characters in length. Updates are displayed on the user’s profile page and delivered to other users who have signed up to receive them.

If people like what you have to share, they ‘follow’ you or can also add your RSS feed to their favorite RSS aggregator. You can easily see how popular a particular ‘Tweeter’ is by seeing how many people are following them.

What Can You Use Twitter For?

First of all, I like to think twitter is like a river.

I like what Nate Angell had to say in a recent comment in a blog about ‘Learning to Like Twitter‘:

I think of twitter like a river, always flowing by. When you feel like a dip, you can dive in, otherwise, let it flow on by. If it makes sense, you can use http://search.twitter.com to build some search query feeds (or other techniques) to consume at your leisure—sort of like putting out some crab pots in the flow.

This is a great way to approach Twitter, in my opinion. It’s also been thought of as a useful tool to perform light-weight Reputation Management for your business, company or even yourself. Just go to http://search.twitter.com, and enter in a search term to see how hot the topic is. For example, I work for DexKnows.com. If I enter in ‘dexknows.com’, I’ll get a list of what’s been said about dexknows.com. Some of it can be positive and some negative, so be prepared. It can also be used as a QA tool to see what issues might be occurring with the site, product, etc. A nifty little tool!

If you sign up for Twitter, ‘Trending Topics’ are also displayed on your home page. This allows you to easily see what is popular in realtime.

Can Twitter Be Used for SEO?

This is the big question and if their are any of you who have ideas around this, please leave a comment here and share it with the rest of us. I’d love to know if there are any methods people are using to gain a SEO advantage with Twitter.

So far, I’ve only seen minimal traffic building possibilities via posting URLs to particular pages. A mention of RSS playing a SEO factor in Twitter here: Twitter for SEO Blog. I’d love for people the share more on this topic.

I’m CJPolitzki at Twitter if you’d like to follow me.

Thanks and happy tweeting!

Chris J. Politzki
Studio 119 Degrees

Mar 9 2009

DexKnows.com Yellow Page Site Update – New Widgets

February 24th saw the release of the new and improved DexKnows.com 2.0 web site. With it, also came the updated Free Tools page. As with the 1.0 site, I helped develop not only this page, but also the newly-branded Banner AdsSearch Boxes, Widgets & Gadgets, and Text Links. I will, for purposes of this post, only go over the Search Boxes and Widgets.

What’s New With The Dexknows.com Site, Search Boxes & Widgets?

All of us who work at Dex are really excited about the new 2.0 site launch. I’m especially excited about the new Search Boxes, Widgets & Gadgets. So what’s new about these from the previous versions? Good question! Keeping in mind that the Search Boxes are mainly used by Dex Affiliates, I wanted to streamline the code that needed to be copied and pasted to implement them into pre-existing sites. In order to accomplish this, I used div tags instead of the previous methods of using tables in the HTML. These div tags were then controlled by specific CSS to perform better across all browsers. There’s even a custom CSS rule to accomodate the Safari browser, which I think everyone should download. It’s available for both the Mac & PC and is quickly becoming one of the up-and-coming browsers people use today.

Code Implementation for the DexKnows.com Search Boxes

So how does one go about using these so-called Search Boxes? It’s as easy as copying and pasting two bits of code into your HTML. 

  • Step 1 – Paste this code below between the <head></head> tags in your HTML.

<script type=”text/javascript” src=”http://images.dexknows.com/logo/searchbox-files/widget.js”></script>

  • Step 2 – Paste this code below between the <body></body> tags in your HTML.
  • <form class=”search” name=”search” id=”search” action=”http://www.dexknows.com/rd/” onsubmit=”return checkform();”> <input type=”hidden” class=”dku” name=”dku” value=”http://www.dexknows.com/search/?mkt=dk20&mkw=L2Us300x250″ /> <div id=”dex_widget300x250″> <div id=”top300x250″><IMG SRC=”http://images.dexknows.com/logo/searchbox-files/300x250_top.gif” alt=”Dex is one of the leading Yellow Pages publishers. Dex publishes the AT&T Real Yellow Pages in Illinois and NW Indiana, the EMBARQ™ Yellow Pages, and the Dex® Yellow Pages (as the official publisher of Qwest®).” width=”300″ height=”70″ border=0 usemap=”#DexLogoLink”></div> <div id=”bottom300x250″> <div class=”styleWhat300x250″><LABEL for=”what”>What</LABEL><br> <input name=’what’ type=’text’ class=”formbox300x250″ id=’what’ tabindex=’1′ value=’category, business name, keyword or phone number.’ maxlength=”50″ onClick=”clearWhatData();” onKeyPress=”this.style.color = ‘#000000′;” /> </div> <div class=”styleWhere300x250″><LABEL for=”where”>Where</LABEL><br> <input name=’where’ type=’text’ class=”formbox300x250″ id=’where’ tabindex=’2′ value=’city, state, address, ZIP code or landmark.’ maxlength=”50″ onClick=”clearWhereData();” onKeyPress=”this.style.color = ‘#000000′;” /> </div> <div id=”search300x250″> <input name=”image” type=’image’ tabindex=’3′ src=’http://images.dexknows.com/logo/searchbox-files/300x250_button.gif’ title=”Begin Your Search” /></div> <div align=”center”><a href=”http://www.dexknows.com/rd/?dku=http%3A%2F%2Fwww.dexknows.com%2F%3Fmkt%3Ddk20%26mkw%3DL2Us300x250″ title=”Visit DexKnows.com” target=”_blank” class=”styleYP300x250″>DEX YELLOW PAGES</a></div> </div> </div> </form> <map name=”DexLogoLink” id=”Map”> <area shape=”rect” coords=”-196,1,300,70″ href=”http://www.dexknows.com/rd/?dku=http%3A%2F%2Fwww.dexknows.com%2F%3Fmkt%3Ddk20%26mkw%3DL2Us300x250″ target=”_blank” alt=”Dex is one of the leading Yellow Pages publishers. Dex publishes the AT&T Real Yellow Pages in Illinois and NW Indiana, the EMBARQ™ Yellow Pages, and the Dex® Yellow Pages (as the official publisher of Qwest®).” title=”Visit DexKnows.com” /> </map>

And that’s all there is to it to get a Search Box working on you web site. Now anyone can perform a business search on the DexKnows.com site directly from your site! Here’s how the above code looks once implemented:

The code has been stream-lined to dynamically load the necessary CSS for each separate Search Box from the javascript call within the header. And since this code and all the images are hosted on a DexKnows.com server, this means no taxing of the users server and translates to better load time and functionality. There are 8 different IAB-approved sizes for the Search Boxes, so you should easily be able to find one that fits your web page.

The New and Improved Dex Gadgets & Widgets

Not only did the Search Boxes get and overhaul, but so did the Gadgets & Widgets. There are currently 4 choices to choose from. A Dex iGoogle Gadget for your iGoogle Home Page, a Dex Google Gadget to install in your Google Desktop, a Dex Yahoo! Widget for Yahoo! Widgets, and finally a Dex Mac Widget for the Mac Dashboard. The latter three contain a version checking script which will allow easy validation for users of the Gadget or Widget to check if they are up to date on the most current version. A 5th Widget will be added in the future, but for now will be posted here for you in advance so that you can test it out. This would be the WidgetBox Widget and is shown below:



Thanks and enjoy the new DexKnows.com site and all of it’s new features!

Chris J. Politzki
Studio 119 Degrees