SEO company and Web Design & Development studio collaborate
Our design & development studio recently completed a widget development project for a local SEO company here in Denver, Colorado. Together, we developed a strategy for creating the all-important backlinks to a Texas attorney’s web site. The group over at seOverflow here in Denver is quite a talented group of SEO gurus that assisted the Studio 119 Design & Development team with the preliminaries for creating widgets for the Jim Adler & Associates team in Houston, Texas.
What do these ‘Death Statistic Widgets’ do?
Good question! They simply track 5 different types of deaths across the United States. There’s a widget for Car Accidents, one for 18 Wheeler Accidents, one for Drunk Driving Deaths, one for Mesothelioma Deaths, and also one for Motorcycle Deaths. All five come in 3 different sizes; 300 x 250 pixels, 240 x 400 pixels, and 160 x 300 pixels. All perfectly suited to implement into your blog or web site. Each one respectively tracks the total death numbers to date for each specific type of death. Each day a new number is displayed and oftentimes these numbers are updated hourly using a javascript which deducts the current day, compares it to the national daily average of deaths and returns a total number to date for the specified year.
You can download these widgets at either of these two landing pages:
- The Accident Awareness site.
- The Jim Adler Death Statistics site.
Why create Widgets for SEO?
Yet another good question… and the answer is easy. ‘To Gain Valuable Backlinks to Your Site‘, simply put. In the SEO (Search Engine Optimization) community, we all know that if you are able to gain links back to your site you can gain some valuable exposure within the Search Engines. Strategically placing targeted keywords within your anchor text (the words that appear within the actual link on the page, for those of you who aren’t familiar with the term) also help the spiders that are crawling your site help determine what your site is about and how they should categorize it. Changing up the anchor text is also a common task. Backlinks also function as a sort of voting system in that they indicate that someone has taken the time to add a link back to your site and find your site’s content valuable.
The Death Statistic widgets have appearing on each one of them 2 and sometimes 3 backlinks. Two anchor text links and one image alt tag set on the image link. So as you can see, we’ve placed these within the actual widgets in hopes that people will implement them into their blogs and web pages to give us our precious backlinks to our site. A very unique strategy in my opinion and one that also worked well with our previously developed Dex Yellow Pages widgets.
It’s all done in the name of ’Gaining Valuable Backlinks to Your Site‘.
Happy Widgeting everybody!
Chris J. Politzki
Studio 119 Degrees Web Design & Development Studio
Design Related, Developer Related, SEO Related
crawl, development, Gadget, Indexing, Search, Search Engine, SEO, spider, web design, Widget
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