People are becoming smarter and smarter when they search online now. Instead of weeding through the search results when performing searches, a more detailed combination of keywords are being entered into their search fields. These are known as long tail keywords and since May 2010, Google is looking at these differently.
An example of a long tail keyword search:
The average person searching at the research phase will use a competitive generic keyword such as “party dress”. Not long after searching and seeing some high prices they will modify their search to something like “cheap party dress.” Now we are already into long tail keyword territory but it can go further. As the search deepens the searcher realizes that pink is the trendy colour at the moment, or pink is what she fancies wearing on her next night out, so then she is using the long tail keyword “cheap pink party dress.”
If you’re interested, read more about it in an article entitled, ‘The Importance Of Long Tail Keywords Since The Last Google Algorithm Update‘ from Site Pro News.
Chris J. Politzki
Studio 119 Degrees Web Design & Development Studio
Posted via email from Chris J Politzki’s Posterous